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Watchlist // Upper East Side
bakery · Upper East Side, ManhattanNO. 13 / 1960

Dot Cakes at Butterfield Market

Rainbow-nonpareil sprinkle cakes that draw around-the-block lines and sell out within the hour on twice-weekly restock days.

1114 Lexington Ave (at E 78th St), Upper East Side, New York, NY 10075

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//The line

We don't have a camera here, so nothing below is live. Dot Cakes are individual cakes buried under rainbow nonpareil sprinkles, made by a mother-daughter business in Roslyn, NY and sold at Butterfield Market on the Upper East Side. Fox News headlined the scene 'Lines wrap around block as customers wait hours for viral dot cakes that sell out within minutes.' The market added a ticket system to control the crowd. Fox and Tasting Table report two cakes per ticket; BuzzFeed noted a one-per-person policy at the peak of the craze.

The line is a restock-day event, not a walk-up. Tasting Table reports drops on Wednesdays at 11am and Saturdays at 1pm; Fox News instead lists Wednesday and Sunday, so confirm the schedule before you go. Owner Alan Obsatz told Tasting Table each store gets about 625 cakes per drop, meaning roughly 312 customers leave with a pair. Fox reports the cakes 'routinely sell out,' sometimes within the hour.

Getting one means arriving early. Tasting Table's reviewer showed up 90 minutes before the 11am go-time and was still only fourth in line, waiting alongside customers who had flown in from Texas and Germany. BuzzFeed described lines 'wrapped around the block.' Fox reports people 'begin lining up well before the cakes become available.'

//When the line peaks
Wednesdays from 11am, the weekly restock start; Tasting Table's reviewer arrived 90 minutes early and was still only fourth in line. Saturdays from 1pm, the second restock window per Tasting Table (Fox News instead lists Sunday, not Saturday). Before doors open on restock days; Fox News reports customers 'begin lining up well before the cakes become available.' Within the first hour after a drop; Fox News reports the cakes 'routinely sell out,' sometimes within the hour.

Patterns as reported by press and regulars — not measured by damnlines.

//Getting in

Reservations: No reservations — Dot Cakes are sold in-store at Butterfield Market's bakery counter, first-come first-served. On restock days Butterfield manages the line with a ticket system; per Fox News (June 2026), a ticket allows up to two Dot Cakes (BuzzFeed reported a one-per-person limit the week prior, so limits have shifted with demand).

Walk-ins: Restock days are Wednesday and Sunday — confirmed by Fox News and by in-store signage photographed by BuzzFeed (June 2026) — with about 1,280 cakes split across the two UES stores per restock. Lines wrap around the block, waits run hours, and the $11 cakes routinely sell out.

Butterfield Market Lexington (1114 Lexington Ave) is open Mon-Fri 6am-8pm, Sat-Sun 8am-7pm (official site); Dot Cake restocks are Wednesdays and Sundays only.

Official site →

//FAQ

How long is the line for Dot Cakes at Butterfield Market?

Fox News headlined it 'Lines wrap around block as customers wait hours,' and BuzzFeed described lines 'wrapped around the block.' Tasting Table's reviewer arrived 90 minutes before the 11am restock and was fourth in line. We don't have a live camera here, so treat these as reported, not current.

What days and times does Butterfield Market restock Dot Cakes?

Tasting Table reports Wednesdays at 11am and Saturdays at 1pm. Fox News instead lists Wednesday and Sunday. The two schedules conflict, so confirm on Butterfield's Instagram (@butterfieldnyc) before going.

How early should I get in line for Dot Cakes?

Tasting Table's reviewer showed up 90 minutes before the 11am go-time and was only fourth in line. Fox News reports customers start lining up well before the cakes become available.

Do Dot Cakes sell out?

Yes. Fox News reports the roughly 625 cakes per store 'routinely sell out,' sometimes within the hour. Butterfield uses a ticket system to cap how many each person can buy.

How much is a Dot Cake and how many can I buy?

Fox News reports $11 per cake, with a ticket system allowing up to two cakes per customer. BuzzFeed noted a one-per-person limit during the peak of the craze.

When does Butterfield restock Dot Cakes?

Wednesdays and Sundays. Fox News (June 2026) reports Butterfield receives about 1,280 Dot Cakes across its two Upper East Side locations every Wednesday and Sunday, and BuzzFeed photographed in-store signage confirming the same restock days. They routinely sell out, so plan to line up before the cakes come out.

Can you walk into Butterfield Market and buy a Dot Cake?

Yes — walking in is the only way to buy one, but on restock days (Wednesday and Sunday) expect a line that wraps the block. Fox News reports Butterfield uses a ticket system for the line, with a ticket good for up to two cakes; off restock days they're typically sold out.

Sources: Fox News: Lines wrap around block as customers wait hours for viral dot cakes that sell out within minutes · Tasting Table: Viral Verdict - Dotcakes Are Worth The Wait In A Wild Line · BuzzFeed: I Waited In Line For The Viral $11 Dot Cakes, And Here's What I Really Think · Butterfield Market — Locations (official)

Dot Cakes at Butterfield Market — The Line & How to Get In · Upper East Side, NYC | damnlines