First New York City location of the LA-born Go Greek Yogurt chain, known for Greek yogurt-based soft serve, opened on Broadway in NoHo.
683 Broadway, New York, NY 10012



No camera at Go Greek Yogurt (NoHo) yet — these are the closest live lines we cover.
damnlines hasn't pointed a lens at Go Greek Yogurt (NoHo) yet. The most-wanted lines get a camera first.
Go Greek Yogurt is a Los Angeles-founded frozen yogurt chain centered on Greek yogurt-based soft serve; the NoHo shop at 683 Broadway is its first New York City location, part of an East Coast expansion covered by local outlets like amNewYork.
As a brand-new first-in-market location on a high-foot-traffic stretch of Broadway, walk-in dessert shops like this can see bursts of demand right after opening and during weekend afternoons/evenings, but our single-search research didn't surface specific reported wait times or line details for this location. Reviewers on Yelp are the best source for up-to-date conditions until we have a camera here.
Patterns as reported by press and regulars — not measured by damnlines.
Reservations: No reservations — Go Greek Yogurt is a self-serve frozen yogurt shop where customers serve themselves from a topping bar and pay by weight at the counter, per Time Out's coverage of the NoHo opening.
Walk-ins: Yes, walk-ins are the standard and only way in; on opening day dozens of customers were inside choosing flavors and toppings around 6pm, per Time Out.
Open daily 11 AM to 11 PM, per its official site.
It's the chain's first New York City shop, on a busy stretch of Broadway, so opening buzz and weekend foot traffic can bring bursts of demand — but our research didn't turn up specific reported wait times for this location. Call ahead or check the Yelp page for current conditions. (No live damnlines camera here yet — this is reported guidance, not a live count.)
The NoHo location is reported open daily, roughly 11am to 11pm, though hours can shift — confirm on the Yelp listing or official site before heading over.
683 Broadway in NoHo, Manhattan — this is the chain's first New York City location.
No indication of a reservation system was found — it reads as a standard walk-in frozen yogurt counter, not a reservation-based restaurant.
It's a Los Angeles-founded frozen yogurt chain built around Greek yogurt-based soft serve; the NoHo shop marks its first expansion into New York City.
No — Go Greek Yogurt is a self-serve frozen yogurt concept with no reservation system; customers walk in, build their own bowl from a topping bar, and pay by weight, per Time Out's coverage.
Yes, walk-ins are how everyone gets in — on opening day at the NoHo location, dozens of customers were inside choosing flavors and toppings around 6pm, per Time Out.
Sources: Yelp — Go Greek Yogurt (New York) · amNewYork — Go Greek Yogurt opens its first NYC location in NoHo · Time Out New York — "Celeb-magnet Go Greek Yogurt is NYC's new it Greek yogurt spot"