Tokyo chef Ryouta Hirako's viral "nama" fresh-donut shop — the brand's first location outside Japan.
154 West 45th St, New York, NY 10036
No camera at I'm Donut? yet — these are the closest live lines we cover.
damnlines hasn't pointed a lens at I'm Donut? yet. The most-wanted lines get a camera first.
I'm Donut? at 154 West 45th Street is the first US outpost of Ryouta Hirako's Tokyo "nama" (fresh) donut chain. Time Out reported the lines were "already around the block" when it opened on April 22, 2025. The draw is airy, cream-filled donuts the shop says are handmade on-site daily, plus NYC-exclusive flavors — novelty and daily scarcity keep the queue going.
The line itself is wildly inconsistent. Tripadvisor reviewers describe leaving when it was "50 deep," passing a "massive line" on every walk-by, and — at the other extreme — finding no line at all on a Sunday around 4 PM. Time Out's opening coverage put early waits at up to three hours. The queue forms on the West 45th Street sidewalk.
Once you're inside, the shop hands out a clipboard and pen to mark your order before you reach the register — one Tripadvisor reviewer called the system "totally stupid," while others say the line "moves fast enough to keep you from questioning your life choices." Items can sell out before close. damnlines has no camera here, so nothing on this page is a live count — it's what press and visitors have reported.
Patterns as reported by press and regulars — not measured by damnlines.
Reservations: I'm Donut? is a counter-service donut shop with no booking system on its official site (imdonut.nyc) — the site lists only location, hours, and an FAQ/contact link, with no reservation option.
Walk-ins: Per the official site, there is no reservation mechanism at all, so getting a donut is walk-in only during posted hours; the site does not describe wait times or line conditions.
Per the official site: Sun-Wed 10am-10pm, Thu-Sat 10am-11pm.
It varies enormously. Time Out reported waits of up to three hours around the April 2025 debut, while Tripadvisor reviewers describe lines "50 deep" at busy times and no line at all on a Sunday afternoon. damnlines does not have a camera here, so we can't show a live count.
Off-peak. One Tripadvisor reviewer found no line on a Sunday around 4 PM, and late evening near closing is reported as quieter. Weekend mornings right after the 10am open are the busiest, per visitor reports.
No — it's walk-up only. You line up on West 45th Street, and inside you mark your order on a clipboard before reaching the register, as Tripadvisor reviewers describe.
The shop's own site lists Sunday-Wednesday 10am-10pm and Thursday-Saturday 10am-11pm. Note that items can sell out before closing, per Time Out.
154 West 45th Street, in the Times Square / Theater District area of Manhattan. Per Time Out, it's the brand's first location outside Japan.
Yes, walking in is the only way to visit — per the official site, no reservation system exists, so all orders happen in person at the counter during posted hours.
Sources: Time Out NY: One of Tokyo's most popular doughnut shops has landed in NYC · I'm donut? official site (imdonut.nyc) · Tripadvisor: I'm Donut? Times Square reviews · Time Out NY: This buzzy Japanese donut shop is opening in Times Square