Official NBA-branded flagship retail store in Midtown Manhattan near Bryant Park and Grand Central, selling jerseys, apparel, and memorabilia for all 30 NBA teams on a heavily-trafficked tourist shopping corridor.
545 5th Ave, New York, NY 10017



No camera at NBA Store yet — these are the closest live lines we cover.
damnlines hasn't pointed a lens at NBA Store yet. The most-wanted lines get a camera first.
NBA Store is the league's official retail flagship in Midtown Manhattan, at 545 Fifth Avenue near Bryant Park and Grand Central Terminal. It sells jerseys, apparel, and memorabilia for all 30 NBA teams and sits on one of Manhattan's busiest tourist shopping corridors.
Unlike the restaurants and attractions damnlines usually tracks, our single search turned up no specific reviewer reports of lines or posted waits at this store — Yelp mentions centered on merchandise selection and staff rather than crowding. If you'd rather avoid whatever Fifth Avenue foot traffic exists, weekday mornings shortly after the 10am opening are a reasonable bet to be quieter than weekend afternoons or the holiday shopping season.
Patterns as reported by press and regulars — not measured by damnlines.
Reservations: No reservations - the NBA Store is a walk-in retail store; per NYC Tourism's listing there is no booking system for shopping visits, though in-store experiences like the basketball court and jersey customization stations may have their own on-site queues.
Walk-ins: Walk-ins are the normal way to visit; per NYC Tourism the store is open to the public through the evening (until 9pm) with no entry reservation needed.
Open until 9:00 PM, per NYC Tourism.
Our search turned up no specific reports of posted lines or wait times here — it's a retail store, not a restaurant, so it doesn't run a queue system. Reviews focused on merchandise and staff rather than crowding, though as a Fifth Avenue flagship it likely sees more foot traffic on weekends and during the holiday shopping season. (No live damnlines camera here yet — this is reported guidance, not a live count.)
Per listings found: Monday–Thursday and Sunday 10:00am–8:00pm, Friday–Saturday 10:00am–9:00pm.
545 5th Ave, New York, NY 10017, in Midtown Manhattan near Bryant Park and Grand Central Terminal.
No — it's a retail store, not a restaurant, so there's no reservation system. You can walk in anytime during posted hours.
Jerseys, apparel, and memorabilia for all 30 NBA teams, according to Yelp and NYC tourism listings.
Yes, per NYC Tourism the flagship Midtown store is open to walk-in shoppers, with the store open until 9:00 PM.
Sources: Yelp — NBA Store · NYC Tourism — NBA Store