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Watchlist // Upper West Side
bagels · Upper West Side, ManhattanNO. 87 / 1960

PopUp Bagels (Upper West Side)

Pandemic-born, TikTok-viral shop that sells hot bagels by the bag with schmear on the side, eaten on the sidewalk.

338 Columbus Avenue, New York, NY 10023 (between West 75th and 76th Streets)

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//The line

PopUp Bagels sells hot bagels by the bag — three or six on walk-in, with schmear on the side and a three-bagel minimum, per West Side Rag. Founder Adam Goldberg told West Side Rag the minimum exists to keep bagels hot as they come off the line all day; you can also pre-order a dozen online (The Infatuation). It started as a backyard popup in Connecticut before going viral on TikTok and Instagram.

NBC New York's 'In Line NYC' pegs the wait at 5 to 25 minutes and quotes the team naming the peaks: before work, after work, and 'the longest lines around 11 o'clock on Saturdays and Sundays.' West Side Rag hit a 'solid 10-minute wait' on an early-spring visit to the Columbus Avenue shop, with the line stretching down the block and made up mostly of students and families. The line moves fast — NBC watched roughly 15 people clear in about five minutes.

Getting the bag doesn't end the loitering. NBC reported customers stay planted on the sidewalk after ordering, tearing bagels apart and dipping them in schmear rather than let the bread cool. West Side Rag makes the same case for eating on the spot: day-old and afternoon bagels were 'okay, but didn't have the same pizzazz.'

//When the line peaks
Saturdays and Sundays around 11am — reported as the longest lines by the PopUp team (NBC New York, 'In Line NYC') Weekday before-work morning rush — cited as a peak by the PopUp team (NBC New York) Weekday after-work rush — cited as a peak by the PopUp team (NBC New York) Weekend mornings generally — West Side Rag encountered a 'solid 10-minute wait' on an early-spring weekend visit Right after the 7am open — West Side Rag's 2024 opening coverage found the line 'a dozen deep' within an hour of the doors opening

Patterns as reported by press and regulars — not measured by damnlines.

//Getting in

Reservations: No reservations — per a Patch article on the opening, PopUp Bagels sells walk-in customers bagels in packs of three, and separately accepts advance pre-orders (minimum one dozen, with two schmears).

Walk-ins: Per Patch, the shop opens at 7am and stays open only until it runs out of bagels; on its opening day it sold out and closed by 2:30pm, so walk-in availability is first-come, first-served and can end early.

Opens 7am, closes when bagels sell out (per Patch).

//FAQ

How long is the line at PopUp Bagels?

NBC New York's 'In Line NYC' estimates 5 to 25 minutes, and West Side Rag reported a 'solid 10-minute wait' on an early-spring visit to the Columbus Avenue shop. Both note the line moves quickly — NBC watched about 15 people clear in roughly five minutes.

When is the best time to go to PopUp Bagels to skip the line?

The PopUp team told NBC New York the longest lines hit around 11am on Saturdays and Sundays, plus weekday before-work and after-work rushes. Going outside those windows — a weekday late morning or early afternoon — is your best bet to avoid a crowd.

What are PopUp Bagels' hours on the Upper West Side?

West Side Rag reports the Columbus Avenue location is open every day from 7am to 4pm. The 2024 opening coverage notes they bake and sell through the day, so arriving earlier means fresher inventory and, before the rush, a shorter line.

Is there a minimum order at PopUp Bagels?

Yes. Per West Side Rag, walk-ins face a three-bagel minimum with schmear — $12 for three bagels plus a tub. Founder Adam Goldberg says the minimum keeps bagels hot as they come off the line; online orders are a dozen minimum (The Infatuation).

Where is PopUp Bagels on the Upper West Side?

It's at 338 Columbus Avenue, between West 75th and 76th Streets, near the American Museum of Natural History, per West Side Rag and its listings.

Does PopUp Bagels (Upper West Side) take reservations?

No — per Patch, PopUp Bagels is a walk-in bagel shop, selling bagels in packs of three to walk-in customers, with a separate pre-order option (minimum one dozen).

Can you walk into PopUp Bagels on the Upper West Side?

Yes, per Patch it's built for walk-ins, but supply is limited: the shop opens at 7am and closes once it runs out of bagels, which happened by 2:30pm on its opening day.

Sources: NBC New York: In Line NYC — PopUp Bagels · West Side Rag: Here's the UWS Dish — PopUp Bagels' Bagels and Schmears · West Side Rag: PopUp Bagels Arrives on the UWS · The Infatuation: Popup Bagels review · Patch: "Hit Bagel Spot Officially Pops Up In Upper West Side"

PopUp Bagels (Upper West Side) — The Line & How to Get In · Upper West Side, NYC | damnlines