A Hell's Kitchen cookie bakery known for a rotating menu of oven-warm, inventive cookie flavors, drawing steady walk-up crowds near the Theater District.
362 W 45th St, New York, NY 10036
No camera at Schmackary's yet — these are the closest live lines we cover.
damnlines hasn't pointed a lens at Schmackary's yet. The most-wanted lines get a camera first.
Schmackary's is a Hell's Kitchen cookie bakery known for a rotating lineup of oven-warm, inventive flavors, operating as a walk-up counter rather than a sit-down restaurant. Its shop on W 45th St sits in the Theater District, putting it in the path of pre- and post-Broadway-show foot traffic.
Reviewers describe the wait as generally reasonable — one Tripadvisor review put it at roughly five minutes for a cookie to come out of the oven — though it can run longer when a fresh batch is in demand or during busy evening and weekend stretches. With well over 2,300 Yelp reviews for the shop, it clearly draws steady walk-up crowds, but there's no indication of a formal line-management or reservation system; it's simply order-and-wait at the counter.
Patterns as reported by press and regulars — not measured by damnlines.
Reservations: No reservations - counter service; per the venue's official site, the Hell's Kitchen location operates as a walk-up bakery with an online "ORDER NOW" option rather than table reservations.
Walk-ins: Walk-ins are the normal way to visit; the site does not mention lines or waits, so current wait conditions are not established by this source.
Per the venue's site: Sun-Thu 9am-11pm, Fri-Sat 9am-12am.
Based on reported reviews, the wait for a fresh-baked cookie is generally short — one Tripadvisor reviewer described it as around five minutes — though it can stretch during busy evening and weekend hours near the Theater District. (No live damnlines camera here yet — this is reported guidance, not a live count.)
Reported hours are Monday, Tuesday, and Sunday from 10am to 11pm, and Wednesday through Saturday from 9am to 11pm. Always confirm on a holiday or special event day, since bakery hours can shift.
Schmackary's operates as a walk-up cookie counter and bakery rather than a sit-down restaurant, so there's no indication it runs a reservation system — you can typically just walk in during open hours.
It's known for a rotating menu of oven-warm, inventive cookie flavors, and has built a loyal following reflected in thousands of Yelp reviews for its Hell's Kitchen shop.
The shop is at 362 W 45th St, New York, NY 10036, in the Theater District/Hell's Kitchen area of Manhattan.
Yes, per the venue's site it operates as a walk-in bakery; the page does not state anything about lines or wait times.
Sources: Yelp — Schmackary's · Tripadvisor — Schmackary's · Schmackary's official site — Hell's Kitchen location