damnlines for iPhoneLive lines & push alerts — freeGet
damnlinesdamnlines.com
Watchlist // Nolita
cafe · Nolita, ManhattanNO. 246 / 1960

Cha Cha Matcha

A pastel, Instagram-famous matcha and juice cafe known for drawing crowds and out-the-door lines for its colorful drinks and decor.

327 Lafayette St, New York, NY 10012

// Live lines nearby

No camera at Cha Cha Matcha yet — these are the closest live lines we cover.

//Put a camera here

damnlines hasn't pointed a lens at Cha Cha Matcha yet. The most-wanted lines get a camera first.

0
votes
#17 most-wanted in Nolita
//The line

Cha Cha Matcha is a brightly colored, Instagram-famous matcha and juice cafe that became a downtown Manhattan destination for its pastel decor and matcha lattes, drawing steady walk-in traffic and photo-seekers to its Lafayette Street shop near the Nolita/NoHo border.

Reviewers report the shop is regularly crowded, with a line that has stretched out the door and down the sidewalk even in cold weather, and with waits reportedly getting longer during summer months; we found no indication of a reservation system, so it functions as a first-come, walk-up line.

//When the line peaks
Summer months are reportedly the busiest per reviewer accounts Weekend afternoons appear to draw the largest crowds based on general review patterns Right at the 8:00am opening is the likely lighter window given a 8am-7pm daily schedule

Patterns as reported by press and regulars — not measured by damnlines.

//Getting in

Reservations: Cha Cha Matcha's location page for 327 Lafayette St (listed by the venue as its NoHo/Nolita location) lists no reservation system; per the official site, it offers pickup ordering via Toast Tab, consistent with counter service.

Monday - Friday: 7am - 6pm, Saturday - Sunday: 8am - 6pm, per the venue's official site.

Official site →

//FAQ

How long is the line/wait at Cha Cha Matcha?

Reported guidance: reviewers describe the shop as regularly crowded, with a line that has reportedly stretched out the door and along the sidewalk even in cold weather, and waits said to get longer in summer months. (No live damnlines camera here yet — this is reported guidance, not a live count.)

Does Cha Cha Matcha take reservations?

We didn't find evidence of a reservation system in our search — it appears to operate as a walk-in, first-come cafe line rather than a reservation-based venue.

What are Cha Cha Matcha's hours?

Reported hours for the Lafayette Street location are daily, roughly 8:00am-7:00pm. Hours can change, so it's worth checking ahead before you go.

What's the best time to go to avoid the line at Cha Cha Matcha?

We don't have live wait data for this venue, but reviewer reports point to summer and weekend stretches as the busiest, so arriving right at opening or outside those windows is the general guidance we found.

Is the original Nolita Cha Cha Matcha still open?

The original Broome Street location in Nolita appears to have closed per Yelp. A nearby location at 327 Lafayette Street, on the Nolita/NoHo border, remains active.

Do you need a reservation at Cha Cha Matcha?

No — per the official site's location page, no reservation system is listed; the venue offers pickup ordering via Toast Tab, consistent with counter service.

Can you just walk into Cha Cha Matcha?

The official site doesn't explicitly address walk-in policy, but as a counter-service cafe with pickup ordering, walking in appears to be the norm.

Sources: Yelp — Cha Cha Matcha (327 Lafayette St) · Yelp — Cha Cha Matcha (373 Broome St, now closed) · goop — Cha Cha Matcha, Nolita · Cha Cha Matcha official site — location page (327 Lafayette St)

Cha Cha Matcha — The Line & How to Get In · Nolita, NYC | damnlines